In spite its fast growth, Twitter has yet failed to earn any revenue. However, its co-founder & chief executive, is not worried at all. Even after receiving $100 million in a new round of funding, he apparently feels no pressure to deliver a revenue model for the popular networking platform. What’s the secret of this nonchalant attitude?

Well, Build value, and seek customer satisfaction is Twitter’s success formula! One vital lesson he has learnt from all his ventures so far: Create something you wish to see in the world, and not just what some M.B.A. flaunting a business plan suggests. Following his instinct, he successfully founded and run a host of firms before Twitter, comprising the Blogger service he sold to Google.

Mr. Williams recently remarked: “I’m motivated by the world telling me I will fail.” In essence, one valuable piece of advice, all for businesses in Winnipeg and Portland, looking to scale peaks of success, is ‘follow your hearts and forget the fear of failures.’

Experimentation, innovation and customer satisfaction form core of his working philosophy. Mr. Williams solely focuses on building long-term value for his offering like through the latest Twitter Lists. The add-on feature lets anyone create Twitter accounts’ custom list, which can be shared privately or publicly. This potentially powerful tool could empower a new dominant class of Twitter curators who can guide other members to the best quality content on Twitter.

Twitter’s new tool for developers will enable specific geographic locations to be easily embedded in tweets. Next on his agenda is a robust search tool, which is of the greatest importance in terms of priorities for the popular micro-blogging service. He acknowledged the fact that the present Twitter search engine is far too basic. A ‘significant search team’ is already working to improve it. The next goal, Mr. Williams revealed, is to do away with the duplicates, which figure in search queries.

Neil Patel

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