According to a comScore Mobile report, some types of firms are better at capitalizing on the huge potential of online video advertising than their counterparts.
comScore Mobile’s Evan Neufeld noted in the report, entitled ‘Wired: Connecting to the Mobile Marketing Revolution’, “There’s also been more promotion over the past year of ‘traditional’ industries such as apparel, personal products, packaged foods and food retail.”
According to eMarketer projections, in the US there will be roughly 144 million online video viewers this year. eMarketer senior analyst Paul Verna explains: “The online video experience now is light-years away from its earlier humble origins. The Web has indeed exploded with video content—a majority of it available free of charge to the user in browser-friendly interfaces-propelled by YouTube, premium sites, Web portals, and other sharing destinations.”
Paul Verna adds, “Best of all, the bulk of the current video inventory today is sharable through blogs, microblogs, social networks, e-mail and other social platforms.” The ease of distributing and sharing makes every video on offer a potential viral hit. Online video thus opens a host of opportunities for savvy content distributors and marketers.
Businesses in Winnipeg and Portland, looking to scale up their online operations, need to be aware of the developments in areas like website design, ecommerce and search engine optimization.
Accordingly, specific SEO Portland or SEO Winnipeg strategies can be devised.
