It’s Monday; one more week and it will be March. I hope the weather will get better, remember that I am in Winnipeg and -30 C is the average. I need some warm weather….
Last week someone asked me to help them with growing their business through the web (put up or shut up, to quote them directly). They have heard over and over again that the web will help them grow their sales, but so far they had not seen the benefit even with a website they had done a few years ago (NOT Webidiotz, I add).
My answer is always how much is your business worth? Lets be honest: there is a thin line between success and failure and we are all facing a tricky time with the recession.
Running a small or large business is hard work, and for most of it there are more downs than ups, but we love our business and we should give it every chance to survive. This means making a profit. Read the rest of this entry »
It’s interesting how many times in the past few weeks I have heard business owners say, “We decided to spend our money on the Yellow Pages and not a website.”
Every dollar you spend has to be measurable, and with the recession likely to get worse before it gets better, we need make our marketing budgets work hard for our sales and profits. Read the rest of this entry »
Okay, I admit it. It’s been a crazy couple of months…for everybody. For most small business owners, December is chaotic because you’re trying to finish out the year strong. January isn’t any better. After all, you’ve got to start the New Year on the right foot.
But by February, things seem a little more under control. And since February is the month of love, it’s a good time to remember how much you love your business. As small business owners, if you don’t take the time to remember the positive things about your company, you’ll continue to feel the chaos and pressure of those busier months. Read the rest of this entry »
I really don’t need a website or your business
When a business owner claims that they don’t need a website, what they are really saying is, “I don’t want to communicate with my customer or generate new sales. I want potential customers to give their money to my competition.”
Despite living in the midst of the electronic age, some executives are still reluctant to accept that every business today needs a website and a company email address instead of a personal hotmail account. The truth of the matter is that there has never been a more crucial time to have a polished and professional online presence.
Think about the evolution of technology, its role in information sharing, and the exponential rate at which it’s been growing. It took the radio 38 years to grow its audience to 50 million. Television came along, and it only took 13 years to grow an audience of 50 million. It took the Internet only four years, the Ipod three years, and Facebook two years.
One in eight American couples that were married last year met online. There are more than 200 million registered MySpace users; if it were a country, it would be the fifth largest in the world. The number of text messages sent and received daily exceeds the total population of the planet.
Technology is evolving and businesses need to evolve and adapt with it in order to survive. Today’s market is extremely fractured, yet niche audiences have never been more accessible. Communities are built overnight and word of mouth can literally spread in the time that it takes to push a button.
Small and large business owners alike should not fear or be intimidated by the thought of starting a website; we specialize in customizing websites for any business out there. Are you ready for more business?
The Queen has relaunched her website at a Buckingham Palace reception in the company of the world wide web’s inventor, Sir Tim Berners-Lee.
The royal site, which started in 1997, now includes more video material as well as historical documents.
Queen Victoria’s journal in which she describes trying out Alexander Graham Bell’s new invention, the telephone, is to be among the new features. Read the rest of this entry »
