Every week I’m asked to look at business Web sites and tell the owners why they’re not getting the results they want.
Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes. Some have incorporated do-it-yourself audio and video, and some even have such media professionally produced… but, still, the results stink. Why? Read the rest of this entry »
