Content, Content, Content! Neil Patel - Friday, May 20, 2011



Content Content Content

If you’ve heard the statement “Location, Location, Location” then you know that it’s what every professional property person says when you’re looking for a home. I should know – I’ve spent 10 years of my life in this industry! 

So then, if LOCATION, LOCATION, LOCATION is a critical factor to consider in making sure you live in the right place, then CONTENT, CONTENT, CONTENT is just as important for your online business to succeed. 
 
SEO and SMO seem to be popular buzz words, so let me take my new buzz word and add to the mix: C.C.C. 
 


Search Engine Optimization is simple to understand when you take it literally for what it is. It's about being found on search engines like Google, Yahoo and Bing. This is important, because being on PAGE ONE is how you go about actually making money.

Social Media Optimization is another story. It’s about finding people and engaging them. This is a very VERY important point and because the social media list can be endless, let's just focus on the big three for now: Facebook, Twitter and YouTube.
 


Too many so called “internet marketing experts” make SEO and SMO out to be something more complex than the average human being can understand… I say B.S.

I'm here to tell you that SEO and SMO isn’t as complicated as these “experts” make it seem. The only reason they do this is to justify their fee. Now keep in mind that this statement does not apply to the few individuals and companies who are experts; those are the people who deliver a stellar service and provide results.

When selecting a company, be sure to get at least six references from a dozen different companies; places where they’ve managed to work their magic. This is important! Please make sure you do this before you put any of your hard earned money to waste.
 
Now, a number of elements need to happen consistently every month. These elements will always keep your online business on page one. First and foremost, no degree is required, and you don’t need to be a scientist to make this happen.

Before I jump into my list of things you should do, remember for this blog you have already got a great website with all the elements,like a social media feed, clear contact details on the home page, specific pages for each keyword your trying to drive sales too, a great video, lead capture form etc. If not then doing my list of activities will not pay dividend till you get this done as a baseline to start any form of C.C.C. activity

Back Linking is your first element. Back Linking is simply making sure your site is submitted to online directories. This is important in making sure that there are relevant sites driving quality traffic and ranking to your online business. Do not buy a software program to do this for you, as you may get penalized from search engines and, as a result, your site will drop down in the rankings. 
 
The majority of your success - I would say about 80% - is down to creating fantastic content.

Remember my buzz word C.C.C.? Well, this is my list of C.C.C. for SEO. Now it’s up to you to decide whether to do this yourself or to hire professionals. 



VIDEO - create engaging video content. As an example, let’s say that we’re using a florist to create a 12 month video series which includes cooking and wine. The show will focus around the owner’s daughter who loves to cook. Every month she’ll cook a different dish, along with her mother who owns a very successful florist shop. We would then highlight what type of flower arrangements would go well with that particular meal, as well as a suggestion for a great wine.


E-NEWSLETTERS - Create content that drives users back to your online business. Include a great offer in your newsletter that will create and drive spontaneous purchases.
 
BLOGS - Become an expert in your industry. Include people, features, the benefits of your product and how to use it, what not to do, what to look out for, etc. Each blog is worth at least one sale a year minimum.
 


NEWS UPDATES - Update your visitors about new things happening in your business: new staff, staff birthdays, new customers and products, and price changes.



TESTIMONIAL - every month you should include one video testimonial for your site. This will help you start to convert more traffic into sales.
 
Engage on social media. Don’t sell at your first, second, third or fourth attempt! Provide solutions to problems and make friends just like you would in the offline world. Be yourself and instead of worrying about making money, focus on engaging in meaningful networking… and remember to have fun! You have to seek these people out, they’re not looking for you like people do on Google.



This is my list of CCC for SMO:


Facebook - run competitions and ask fans how they feel about their shopping experience. If you’re confident about your business, ask about what else they would like to see and how you can improve upon their overall shopping experience. Offer good advice and provide exclusive offers that no one can receive unless they’re a Facebook fan. Join relevant groups and repeat the same scenario as you continue to build genuine relationships.

Twitter - 140 characters of YOU, how your feeling, what you have to offer. Re-tweet things you like and get involved in conversations; all you have to do is utilize the search feature. If you’re a jeweler with wedding band offers too good for anyone to pass up, you’ll want to search the word ‘ENGAGED’ and make friends with new engaged couples. Send them an e-card with a 10% discount. How’s that for an easy sale?!



YouTube - You need to be creative here. While using video is a very different way to generate interest and it’s easy to see the YouTube sensations, you have to remember that this may not always be the case. The goal is to create content about questions people ask on your Facebook page. Let’s consider this: “What is a fixed term mortgage?” You’d take that question and create a 60 second video explaining what a fixed term mortgage is all about. And remember to reference the person who asked the question in the first place. Do this every month and like a blog being worth a sale a year… a video is worth at least 2.





You can do this all yourself, but let’s be honest, not everyone is cut out for this personal commitment. And while you might not have the experience or the time, you should go ahead and find a local professional company or individual who has proven they can get results!

One very important element to remember – this is not a one month get rich quick type of plan. You need to be patient. Expect small positive results by six months and every month afterward should build up from there. At some point between 6 to 12 months your online marketing plan should be a very profitable one.
You want your online business to succeed and just having a website is no longer a viable option. Your customers want the full shopping experience, so utilize your new found knowledge and service them online!

Remember C.C.C - CONTENT, CONTENT, CONTENT.

Do you have any great content ideas you’ve experimented with? Positive or negative results, I welcome them all!
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